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Technology
and Digital Media
Custom Research
Pearl Research’s customized research helps businesses solve their most pressing issues. Every custom engagement delivers personalized in-depth analysis and realistic and tailored recommendations. Pearl Research works closely with our clients to ensure key objectives are delivered successfully.
Leading Publishers Worldwide
These 20-page studies analyze the top publicly-traded game
publishers worldwide including Activision, Electronic Arts,
Microsoft, Nintendo and Take-Two.
Official Casual Games Report
Pearl Research is pleased to have contributed to the trade
organization Casual Game Association’s “Casual Games Report”. The
report is becoming the industry standard for casual games
information.
This exclusive 60-page report covers worldwide market sizing,
business models, industry dynamics and top products and companies.
Analysis of Zynga's Cityville and EA's Sims Social
This study analyzes gameplay elements of both titles. Topics
covered include: graphics, user interface, virtual currency,
replay value and active community management.
Online, Mobile and Video Games in
Asia Series
One of our most popular series, these in-depth reports cover:
+Internet/Cyber Cafes Across Asia
+ Games Market in China
+ Games Market in Vietnam
+ Games Market in India
+ Games Market in Taiwan
+ The Games Market in South Korea
+ Games Market in Asia: Top Publishers
+ Video Game Markets in Select Countries
These studies contain:
- Executive summary
- Key metrics such as the size of the online games market, number
and growth in Internet users, broadband penetration and PC
penetration
- Inhibitors and drivers to market growth
- Discussion of Internet cafes and their role in the online games
market
- Examination of MMOGs, mobile and casual services
- Profiles of key players
-Role of social media
-Consumer purchasing patterns
- Financial data, key metrics, product analysis
- Strategic Conclusions
Companies covered in the report include Netease, NCsoft, Tencent
and other prominent companies.
In-Depth Game Analysis
As part of the competitive analysis, Pearl Research examines key success factors, player critiques, the marketing of these titles along with in-depth comparisons of features including the combat system, user interface, community management, the games' stickiness, replay value, learning curve and other relevant features.
In-depth games analyses include:
Tencent's QQ Dance
Changyou’s TianLong Babu (TLBB)
Dofus
EA’s FIFA Online series
Giant Interactive's Zhengtu
Giant Interactive's Giant Online
Guangyu Huaxia's Ask Tao
NCSoft’s Aion
Netease’s Fantasy Westward Journey
Netease’s Westward Journey 3
Neopets
Nexon’s Maple Story
Perfect World’s Chi Bi
Perfect World’s “Perfect World” game
Runescape
Tencent’s Dungeon and Fighter
Tencent’s QQ Dancer
Wendao
12 Skies
China Research: Comprehensive
Coverage of Technology, Digital Media and Consumers
Pearl Research's numerous China studies include:
+ Online Advertising
+ Games Market in China (online, console, packaged PC)
+ Social media (blogging, social networking, video sharing,
digital music)
+ Google and Baidu analysis including consumer feedback
+ Games Development and Outsourcing
+ Chinese consumers: online surveys and focus groups
+ Trendspotting for Chinese youth and young adults
+ Individual Games analysis (Changyou's TLBB, EA's FIFA
Online, among others)
The Phoenix Generation:
Capitalizing on China's Young Consumers
The
Phoenix Generation: Capitalizing on China's Young Consumers
"The Phoenix Generation” is a comprehensive and insightful
lifestyle study on Chinese youths ages 16 to 30. The study
identifies emerging trends, attitudinal shifts and what’s hot in
games, Internet, entertainment, technology, fashion, and consumer
products. Most importantly, the study provides actionable insights
for companies to effectively target this segment.
Pearl Research based the Phoenix Generation study on in-depth
one-on-one interviews across both first- and second-tier cities in
China and online survey respondents. Through both quantitative and
qualitative data including trend analysis, in-depth youth
profiles, and spending diaries, readers can gain insight into
contemporary Chinese youth.
The ongoing Phoenix Generation studies helps companies understand
this important demographic and what drives their lifestyle choices
and spending habits.